Title:  Employer Branding Specialist

About us

When you choose AusNet, you’ll join genuine people working together, making Real Progress.

At AusNet, we’re the link between renewable energy sources and local communities, playing a key role in the clean energy transition and providing essential energy to every Victorian family.

Help us lead the way, while enriching your career with real people who encourage you to bring your best and make real impact – for your career, our communities, and Australia’s cleaner energy future.

We are going through an exciting period of growth and transformation and with that we have a great opportunity for an Employer Branding Specialist to join us!

Purposeful work with genuinely good people. That’s refreshing.

About the role

This role will see you have responsibility for implementing, evolving and activating our new employer brand strategy, with a focus on promoting our EVP to current and future talent.  Key responsibilities include but are not limited to:

• Working closely with the marketing team to create engaging content and campaigns, showcasing our EVP across all channels and platforms
• Strengthening our EVP with targeting and segmenting messaging to specific talent groups
• Partnering with the external branding marketing team to identify opportunities to collaborate for maximum go-to-market impact
• Establishing and managing an employee advocacy program
• Reviewing and working on a careers page and candidate application process overhaul
• Identifying key events and partnerships as it relates to AusNet’s EVP and promotion of it
• Educating the TA, People Partnering and Marketing team on the EVP and how to use it effectively to attract talent
• Evaluating employee feedback, market trends, current and prospective talent to AusNet and aligning the EVP accordingly
• Measuring the EVP effectiveness and adjust as appropriate
• Collaborating across the business to align recruitment advertising strategies with organisational objectives

 About you

You don’t need to tick every box; however, we are looking for a good combination of:

• A tertiary qualification in HR, Marketing and/or Business or other related discipline
• Proven experience of employer branding & talent marketing within a corporate environment
• Expertise in content creation & campaign management across various digital platforms, social media and careers pages
• Proven experience in creating and managing an employee advocacy program
• Experience and an understanding of managing public employer review platforms like Glassdoor, Indeed, Seek etc
• An understanding of how to partner with general marketing teams to align EVP with the broader corporate marketing approach
• A creative mindset and approach to content creation, video creation etc
• Able to understand and use data to measure campaign effectiveness

If this sounds like the role for you, please apply now!

A real place to belong. 

We celebrate unique voices, refreshing perspectives and diversity in our team. Engage and connect through our social club, family day, wide range of events or by joining one of our Employee Network Groups.  

We believe in more than just competitive pay. Here’s what sets us apart:

• Flexibility: whether this is hybrid work, flexible hours, or part time arrangements, we’ll work with you to help balance work and life
• Leave: more than typical personal leave and a generous 14 weeks of paid parental leave, with no minimum service
• Community giving: a paid day to volunteer with our social impact partner, Foodbank, or for a cause that matters to you
• Perks: we offer all the other perks you’ve come to expect like purchased leave, income protection insurance, novated leasing, corporate discounts, private health cover discounts and more

As an industry in transformation, we’re excited by the possibilities ahead. So, if you’re passionate about our purpose and committed to making real progress, bring your energy and join AusNet. Together, we can shape a new way forward!